All in Teams

A common mistake of someone new to the sales process (whether you're selling a product to a prospect or an idea to your boss) is that the more detail you provide, the higher the chances of success.

Reality works quite differently, as I explain in today's episode. The fact is that the onus is on us to get our message across, which means we need to do the work, not the customer.

The success of whatever we do depends, without question, on our people. It's a cliche but it's true.

So it's important when formulating our teams, to make sure we have the the right "ingredients" in place - not only technically but philosophically. The wrong ingredients will ruin the entire dish, which is the topic of today's episode.

We throw around the word "partnership" pretty loosely. And often, when we do, we're sincere about it. But it's easy to talk about partnerships when there's nothing at stake.

You really find out whether you have a real partnership (or not) when problems arise. And in those moments, there's one trait that matters above all else, as I discuss in today's episode.