All in Creativity

It's that time when we start planning our resolutions for the New Year. At the same time, there's also a sense of concern inherent in some of us - the sense that we're not really going to keep at it, given our past behaviors, so what's the point?

As I discuss in today's episode, we should do it anyway, because our false starts in the past provide the education and fuel for us to be successful in the future.

Whenever I go to Karachi, I'm amazed by how the city functions and how people go about their daily lives, especially when so much we take for granted in the west, just doesn't exist in the same way over there.

But, as I discuss in today's episode, people get on with things. They live their lives. Because it isn't just about what's around us and the way things are, it's about our own will.

Brands today are quite different from the brands I grew up with. Many of them are quite explicit about what the stand for and believe in, even if that narrows their target market.

These brands, I'd argue, achieve far greater loyalty and commitment than those that don't. Because, as I discuss in today's episode, consumers are sick of fitting in. And they expect brands to reflect that.

We tend to think of successful people as alternate beings - people who come to their work with a mindset that is always on, always without doubt. In other words, not like the rest of us mortals.

The truth, in my view, is different. Successsful people are more like the rest of us than we think. There's just one intentional difference, as I discuss in today's episode.

I've found that when I focus on the idea of the work I'm doing - as opposed to the work itself - I don't quite deliver as well as I could.

I get too caught up in the external, on the trappings than on the content. The key, as I discuss in today's episode, is to let that go and focus instead on the content itself. That's what matters.