All tagged Differentiating our strengths
When sportsmen are learning to find their feet again after a long injury, or when they’re struggling with their form and looking to get their performance back on track, the advice they’re given isn’t involved or complex. They’re not told to undergo elaborate programs that will restore their physical and/or psychological state back to their prior peak.
In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.
Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.
"It's not for you."
If what I'm offering - a product, a service, a connection, an idea, a friendship - doesn't resonate with who I'm offering it to, the tendency is to try harder. To promote it more vigorously. To look for additional angles to 'make the sale'.