Based in Chicago, Omerisms is a blog by Omer Abdullah. His posts explore Ideas, perspectives and points of view across business, sales, marketing, life and (sometimes) football (the real kind).

Your Message Should Be Simple And Authentic

Your Message Should Be Simple And Authentic

Image by    methodshop    from    Pixabay

Image by methodshop from Pixabay

When it comes to communication, authenticity and simplicity are the two most important ingredients.

Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.

I was reminded of this in a recent promotional video I saw for a product called Coin, by a video agency called Sandwich Video:

Don’t try and be smart and clever if it takes away from that simplicity and authenticity.

No complex business jargon.

No buzzword-laden corporate speak.

No obtuse references.

Basically, if it requires your audience to think and process and analyze and interpret before they understand what the message is, then you’ve probably done it wrong.

Be honest. Be real. Get to the point.

Sometimes The Problem With Our Message Is Us

Sometimes The Problem With Our Message Is Us

“What Do You Think Happens To Us When We Die?”

“What Do You Think Happens To Us When We Die?”