All tagged When the problem is the product
If we’re really trying to solve for a specific problem, we need to be obsessed with the problem itself.
We have to be so focused on the issues that problem presents, such that we can understand it to a level that we can uncover all of the points of concern - not only who’s impacted, but also the way in which they’re specifically impacted and to what extent.
In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.
Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.
