All tagged Clarity in our communications
In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.
Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.
When it comes to the work we do, no one likes surprises.
It doesn’t matter which part of the organization you sit in - client management, operations, marketing or elsewhere - one of the fundamental tenets of corporate performance is predictability. We want to know what’s happening, why and, if necessary, what we need to do about it.
Once, during 10th grade math class, I was called on to answer a question, one that was based on the prior night's homework. Homework that I hadn't done.
My answer was instinctual. “I don’t know. I haven’t done it.”
The teacher looked at me quizzically and asked, “Well, which one is it?"