All tagged Clarity in our communications

Sometimes The Problem With Our Message Is Us

In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.

Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.

Own The Message

Back in my early consulting days, I was asked to give a presentation to a prospective client and was handed a deck to present. My instructions were to go through the material, get comfortable with the content and then do a run-through with the partner with whom I’d be doing the pitch.

The content was right in my sweet spot, so I was pretty comfortable with the key messages that we needed to get across. But some of the material in the deck didn’t sit well with me.

I’m Not Him

A small portion of the folks who follow me on Twitter think I’m Omar Abdullah, the former Chief Minister of Jammu and Kashmir. I know this because every so often they’ll Direct Message me with news about developments in Kashmir (usually holding me accountable for it), or they’ll post an article about some Kashmir related issue and tag me along with the Prime Minister of India and other senior South Asian politicians.

It doesn’t happen a lot but it’s happened enough that I posted a PSA in Twitter that I wasn’t him and if you were following me for my views on Kashmir, you’d be sorely disappointed.

No One Likes Surprises

When it comes to the work we do, no one likes surprises.

It doesn’t matter which part of the organization you sit in - client management, operations, marketing or elsewhere - one of the fundamental tenets of corporate performance is predictability. We want to know what’s happening, why and, if necessary, what we need to do about it.