All tagged Advertising that engages
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.
The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:
Skip their ads.
For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.