All tagged Values

When You’re Sick of Fitting In...

“People want companies and the world around them to align to their values, their goals, their needs, their interests. People want to find where they belong. They’re sick of fitting in.” Chris Brogan

We’re in a very different age from the one I grew up in. Back then, consumer brands exhibited personalities along parameters that were, generally speaking, non-controversial. It was important to offend no-one and “to stand out” was to do so along ‘conventional’ lines (sexy was cool but in a heterosexual way; models were never plus-size; family units started with a man and a woman, etc.).

It Matters More When No One's Looking

It’s easy to be nice (or virtuous or kind or thoughtful) when the eyes of the world - or even a single person, for that matter - are on you. It’s much harder, and frankly, far more telling and meaningful when they’re not.

This is true in all walks of life, but especially so in the business world, where we allow ourselves to use the “capitalist filter” to make decisions that, if we were to step back and assess them in a broader social or moral sense, we likely would have acted otherwise. (Putting aside why people are so completely comfortable divorcing moral or fairness considerations from economic ones. That’s a conversation for another time.)