All tagged Taking risks as a brand
In 1969, Led Zeppelin released their sophomore album titled Led Zeppelin 2, which is widely regarded as one of the greatest rock albums of all time. A year later, they followed up that album with Led Zeppelin 3, which diverged from the path that their first two albums took. Where as the first two albums were driving rock albums, this one, while it didn’t lack for driving rock songs, dove pretty heavily into the acoustic realm. The album was panned at first but is now regarded among their best.
“People want companies and the world around them to align to their values, their goals, their needs, their interests. People want to find where they belong. They’re sick of fitting in.” Chris Brogan
We’re in a very different age from the one I grew up in. Back then, consumer brands exhibited personalities along parameters that were, generally speaking, non-controversial. It was important to offend no-one and “to stand out” was to do so along ‘conventional’ lines (sexy was cool but in a heterosexual way; models were never plus-size; family units started with a man and a woman, etc.).
