All tagged Perception is everything

50 Million Elvis Fans Can't Be Wrong

Many times, there’s a real value to contrarian thinking.

In investment terms, the best time to buy is when the market is down and everyone is running for the doors. Or, in personnel terms, placing a bet on the young up-and-comer who’s been committed and loyal to the cause, when conventional wisdom says to go out and hire an established name.

But there are times when the contrarian approach doesn’t make sense, and despite our desire to do what we feel is right, we need to accept that we might actually be wrong.

Run The Problem. Don't Let The Problem Run You

One of my favorite quotes is “Own your outcomes”, and speaks to the need for us to take ownership for whatever happens to us.

It doesn’t mean we can control whatever happens to us, because many times we can’t. Things happen, whether we like it or not.

But what we can do is take ownership for our situations, stop complaining or commiserating, and control how we respond. In other words, run the problem and don't let the problem run you.

It Doesn't Matter What You Think

Perceptions are everything.

If someone believes something to be true, it almost doesn’t matter what the data says. The most reasoned arguments and the most robust set of facts will pale in comparison to their beliefs, values and worldview. 

And as a marketer or salesperson reaching out to current and potential customers, it certainly doesn’t matter what you think. It only matters what they think, how they perceive the facts.