All tagged Making the right decision
One of the hardest things to get your head around when you’ve decided to create something new, is that no one has the answer to what you need to do.
How your offering should be designed, what it should do, how it should be priced - all of this is up for debate. There may be comparables out there - models that you can compare to and get ideas from, and they can offer a guide, a few suggestions along the path.
The thing about giving advice is that it’s super easy to do at a distance. You can look at the options in a cold and calculated fashion, weigh up the pros and cons, and make definite judgements about the right path forward.
We see this firsthand in any education forum - specifically, business schools like those I studied at - where the case method is utilized. You study a specific situation, whether it’s related to people, strategy, operations, etc. You analyze the variables based on the information available. And then you make a logical, rational decision on what it takes to solve the specific problem at hand. Easy stuff.
God doesn’t come from theology, but from inside our bellies - Russell Brand
The fact of the matter is that handbooks, while helpful, are not really needed. The guidance is useful, often thought provoking, and many times, confirming.
Very early on in my career, I went to meet a senior executive at one of the fastest growing entertainment companies in Asia.
At the time, I was a Marketing Executive in the Consumer Goods space and, while the work was interesting, I wanted to explore what else was out there, especially in this exciting new area that was taking Asia (I lived in Hong Kong at the time) by storm.
…Is that there really isn’t any such thing.
In popularity contests of any significance (where a sizable population is asked for its endorsement of an individual or a subject or an action), the landslide win is not a common occurrence. More prevalent (in my admittedly unscientific assessment) is the close race, where the margin of victory is in single digit percentage points.
