All tagged Herd mentality
When you’re in the midst of it, the power of the herd is almost unavoidable. When it moves in a particular direction, the pull to do the same - to move with it - is relentless.
Aside from its very momentum, there’s a seemingly rational justification as well. All those folks couldn’t possibly be wrong, could they?
A few years ago, Professor Jens Krause at the University of Leeds conducted numerous experiments where he and his team asked groups of people to walk randomly around a large hall. Unbeknownst to the majority, a few individuals were given specific instructions as to where they should walk. No one in the group (informed or otherwise) was allowed to communicate (verbal or non-verbally) and everyone had to stay within arms length of each other.
