All tagged Storytelling
A common mistake of someone new to the sales process (whether you're selling a product to a prospect or an idea to your boss) is that the more detail you provide, the higher the chances of success.
Reality works quite differently, as I explain in today's episode. The fact is that the onus is on us to get our message across, which means we need to do the work, not the customer.
I recently re-watched one of my favorite movies of all time, Wall Street, which stars Michael Douglas, who plays probably the greatest white collar villain of all time, as well as a young Charlie Sheen as his impressionable apprentice.
It’s really an incredible film that provided some powerful social commentary on Wall Street (and, in many ways, America) in the 80s…
At the end of the movie, Jurassic Park, the lead actors are in an enclosed space, surrounded by menacing velociraptors. It looks like their time is up, until suddenly, out of nowhere, a T-Rex suddenly appears and attacks the velociraptors, allowing our heroes to escape to safety.
That plot twist is called a Deus Ex Machina, which is Latin for God From The Machine…
Today's podcast focuses on the idea of owning our messages.
In any work we do, we're called upon to present our ideas and findings in front of an audience. Often, we feel compelled to "do what we're told" or to "follow a script". The reality is that we need to own what we present, no matter our level. In this podcast, I discuss how.
If you were to ask me what the most valuable part of my education was from a decade in Management Consulting, I’d tell you it was the ability to craft a story. That is, putting together a slide deck or telling a message that was logical, coherent and that clearly communicated its central message.
As I learned when I left Consulting, that’s not a widely available skill. It’s a bit of a rarity, actually, but it’s critical to the success of any initiative.
