All tagged Seth Godin
Seth Godin recently wrote about how bitterness is consistent and impenetrable. If you let it, it can become “a wall you can lean against, whenever you choose”.
That resonated with me, as I’m sure it does with many of us. When we’ve been wronged (perceived or otherwise), it provides us with a point or direction towards which we can channel our emotions, most notably our anger.
There’s a mythology that's built up around the idea of growth that’s only accelerated in this age of on-demand news and ubiquitous social media.
We’re so enamored by the pursuit of growth (and scaling and valuations) that we discount those who aren’t interested in that ethos. That the idea of lifestyle businesses and staying “small” is a “settling” of sorts. That not growing is a failure of some sort - of the idea, the offering and the entrepreneur.
Episode 21 of the podcast is out now and continues this month’s focus on Sales and Marketing.
Today, we discuss the need to engage and entertain your customers, who have a plethora of options and access, and are forcing marketers to rethink how they attract customers.
The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:
Skip their ads.
For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.
There are a number of writers and thinkers I look to on a regular basis for ideas, inspiration and insight, and Seth Godin is one of them. For many years, now, he has upended my view of what is important, what we should value and what we should focus on. It was his writing that got me started with my own blog.
