All tagged Managing expectations
Our natural reflex, when we’re evaluating a market, is to think of competition as being a negative factor. If there is a plethora of companies already operating in a given space, fighting it out for share, our immediate assumption is that this market is “taken” or that adding another player into the mix is a dumb idea.
This might be the case, but then again, it might not.
When it comes to the work we do, no one likes surprises.
It doesn’t matter which part of the organization you sit in - client management, operations, marketing or elsewhere - one of the fundamental tenets of corporate performance is predictability. We want to know what’s happening, why and, if necessary, what we need to do about it.
It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.
So we plan. We think through our goals, all the needs and requirements, where we need to get to. We identify the piece parts needed to make for our definition of success, because…
