All tagged Focus on the right metrics
When things are going well, we naturally focus our time doubling down on the things that have made us successful. Our offering are resonating, so we focus on raising awareness, pitching to those who haven’t bought yet and investing on expanding our reach, so that we can sell more.
All of that makes sense – why wouldn’t we double down and capitalize on what’s working?
Sometime between late Spring and early Fall, 1996, AOL’s stock fell from a high of $70 all the way down to $24.
These were the early days of the internet. The space was booming: startups were popping up everywhere, investors’ ears were perking up, and the big, established players were taking notice and/or beginning to get involved.
