All tagged innovation and disruption
When things are going well, we naturally focus our time doubling down on the things that have made us successful. Our offering are resonating, so we focus on raising awareness, pitching to those who haven’t bought yet and investing on expanding our reach, so that we can sell more.
All of that makes sense – why wouldn’t we double down and capitalize on what’s working?
The thing about deadlines is that, if we’re conscientious, we’ll actually work to them.
Which, in general, is a good thing because deadlines ensure that we prioritize our tasks, allocate the needed resources (usually) and get things done with intent.
At the same time, deadlines - if not correctly set - can give us a false sense of security.
When we make plans for new offerings, we tend to do so assuming limited resources.
After all, very few organizations operate with limitless capital, people or other resources. So it makes sense for us to be realistic. Why waste time on planning for something that we’re simply not going to be able to execute?
