Marketing lessons from podcasts — Word

Based in Chicago, Omerisms is a blog by Omer Abdullah. His posts explore Ideas, perspectives and points of view across business, sales, marketing, life and (sometimes) football (the real kind).

All tagged Marketing lessons from podcasts

Feb 26

Feb 26 Omerisms Podcast - Episode 22

Careers, Communications, Entrepreneurship, Leadership, Marketing, Sales

Episode 22 is now available and this episode wraps up our discussion about Marketing and Sales - specifically, how we casually use terms such as "marketing bullshit" and why that points to a deeper, underlying problem within the company.

Apr 11

Apr 11 Engage And Entertain (Or It's Always Better to Pull Than Push)

Omer Abdullah

Sales, Leadership, Marketing, Strategy, Creativity, Entrepreneurship, Communications

The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:

Skip their ads.

For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.