The biggest challenge that any organization - small or large - faces is finding and keeping good people. It doesn’t matter whether you’re a start-up team of 3 or if you’re Google, the core challenge remains the same: employ the best people possible.
And getting the best people is a complex goal with multiple aspects to it, each as important as the other.
How do I find the best people to do what is needed? How do I incent them to do their best work? How do I make sure they stay?