Your Message Should Be Simple And Authentic
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.
I was reminded of this in a recent promotional video I saw for a product called Coin, by a video agency called Sandwich Video:
Don’t try and be smart and clever if it takes away from that simplicity and authenticity.
No complex business jargon.
No buzzword-laden corporate speak.
No obtuse references.
Basically, if it requires your audience to think and process and analyze and interpret before they understand what the message is, then you’ve probably done it wrong.
Be honest. Be real. Get to the point.