Selling Your Idea = Transfering Your Enthusiasm
There's a great quote that says that selling (anything) is essentially a transfer of enthusiasm.
There's a lot of truth in that and it matters whether you're in sales or not. You could be selling an idea, a project or an initiative to your boss. You could be promoting a new marketing plan for your non-profit or trying to raise money for a cause.
In all cases, your level of real enthusiasm is going to be a prime determinant of your success. Because it speaks to your belief in why you're there, what your promoting.
Are you simply doing what you're told? Going through the motions?
Or are you there to spark change? To move the needle for the listener?
I like the quote because, to me, it gets to the heart of why we do what we do. Is this a cause you believe in? Do you feel what you're doing will make a difference - one that you are passionate about making? Are you having this conversation because you believe that what you have to say will change the person you are talking to?
In other words, how much do you buy into what you're doing? How sold are you on the mission? How strongly do you believe in it?
Because if you don't, it'll never come through. If you don't believe in it, it won't manifest itself in what you say and how you talk, and it won't be perceptible to the audience.
People want to buy - but they need to believe that what they're buying will do something for them. And they're looking to you to show them - prove to them - that that is the case. And a big part of that comes from how well you're able to sell it. Because at the end of the day, they're buying you as much as they're buying the product.