All tagged Messaging
When we're communicating an idea or selling a product, we often think that if we just explain the benefits, people will buy.
When they don't, we lament that they just didn't get it. But maybe we're the ones who didn't get it - because it's not anyone's job to listen, it's our job to make them want to hear us, as I discuss in today's podcast.
Many of us believe we have a message to share, in one domain or another, and many of us long to actually share it.
Today's episode speaks to the fact that we all now have a platform to say, write and otherwise communicate, anything we want. But wanting to and doing so are two different things, and the discussion today focuses on that inner dialogue.
Today's podcast focuses on the idea of owning our messages.
In any work we do, we're called upon to present our ideas and findings in front of an audience. Often, we feel compelled to "do what we're told" or to "follow a script". The reality is that we need to own what we present, no matter our level. In this podcast, I discuss how.
This month's podcasts focus on war stories, recounting situations and experiences that were unique, intriguing and (always) educational.
In today's episode, I share a story about a very unique experience I've had - and keep having on Twitter. Specifically, about how I'm regularly confused with the Former Chief Minister of Kashmir, and what that tells us about how to effectively communicate.
Listen more than you talk.
I heard this last week at a conference about retailers and consumer brands. The point was that, in a world of push-over-pull, persistent over-communication and rampant messaging, we need to spend more time with our mouths closed and our ears open.
