Drive for Show. Putt for Dough
I'm a terrible golfer.
I took maybe 5 lessons back in the late 90's and all of that lesson time was spent on my long game (or "hitting the ball far and with accuracy" in layman, non-golfing terms). As a result, my long game is not bad. Not great, but not completely horrible.
My short game (or putting), though, is crap.
On a Par 4, I can get the ball on the green in 2 or 3, but then I spend the next 4-5 strokes (ok, 7 or 8 strokes) putting all over the place. (I told you my short game was crap.)
It's irritating, it's disheartening. But it's my own fault.
I never practiced the short game enough. I never gave it a lot of thought. I didn't prep appropriately for it. I thought I could just wing it.
And the results, sadly, are self evident.
That situation applies as much in sales and business as it does in golf.
It doesn't matter how much work you've put in, how many opportunities you've generated, how many deals you got going. It only matters which projects you finished, which deals you closed.
The entirety of the initiative is what's relevant not simply the beauty of the foundational strategy, or the intent. It's the 'getting it across the line' that matters.
It's immediately tangible and apparent in golf, but equally as transparent, though perhaps across a more extended timeframe in business.
And it's something we all have to keep in mind and work on consistently, tirelessly, relentlessly.
Drive for show. Putt for Dough.