Based in Chicago, Omerisms is a blog by Omer Abdullah. His posts explore Ideas, perspectives and points of view across business, sales, marketing, life and (sometimes) football (the real kind).

The Story

Presentations are a part of life, something we all need to get used to doing.  Whether it's for 2, 200 or 2,000 people, the basic principles are the same.

It's all about storytelling.

It doesn't matter if you're an individual, a business or a non-profit. You have to engage your audience. You have to not just convince them with your intellect, you have to make them emote.


The story is central.  Make sure it is structured. Make sure it is engaging. Make sure it is relevant and of value to your audience. Make sure you elicit emotion. If they emote, they'll act.

This is easier said than done and it takes years to perfect (for most). But you have to persevere. Nancy Duarte is a master and has studied this for years, and this TEDx presentation masterfully explains the elements of the story and what's needed to 'make it work'. Some stand-out quotes:

"The presenter isn't the hero. The audience is."

"You're not Luke Skywalker, you're Yoda." (Watch the video, it'll make sense.)

Best of all, is her closing line. It's a call to action. To go make it happen.

I won't spoil it. Watch the video. It's worth 18 minutes of your time.

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