All in Sales

To Inspire or To Intimidate?

Think of the most exciting job you’ve done, the best initiative you’ve been part of, the most rewarding experience you’ve had. What was the underlying basis of that experience, the focus of the leadership in that situation? Were you excited? Were you focused on moving towards something? Were you inspired?

"Turn Them Off and See Who Complains..."

How many newsletters do you get in your inbox every day? How many emails do you get with an update on some issue or department or project? How many notifications do you get on your phone with the latest piece of “must-have” information?

Now, how many of them do you actually read?

The Point Is Productive Struggle

We crave clear cut answers. We love How-To’s. We keep looking for the ultimate 10 Step Process.

Why? Because we’re always on the hunt for clarity, predictability and, more to the point, security. It’s a natural human desire.

The problem, though, is that when we’re creating (a team, a piece of output, a business), that’s not often possible or realistic.

The Path To Success Isn't a Straight Line

We tend to romanticize the path to success. We maintain this perception that getting there was a straight-forward path. Particularly when we see others achieve it. This view that these folks took step 1, then step 2, and so on and so forth, until they achieved what they set out to do. That it was a clean path. That things just happened for them.

The truth is…

"Ask If You're Crazy Enough..."

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

It's About Your Expectations And Action

It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.

So we plan. We think through our goals, all the needs and requirements, where we need to get  to. We identify the piece parts needed to make for our definition of success, because…

Are You An Open Book?

I'm a reasonably open book. I like to think that I'm pretty transparent about what I think, how I feel and what I believe.

If I like something, I'm not hesitant about sharing my love for that thing. If I don't like something, for example, how an individual is behaving, I'll say that as well. (I'll try and find the right time and approach, of course, but I generally prefer not to leave things unsaid. Particularly if they are someone I need to have some sort of relationship with.)

Bite Off Only What You Can Chew

It's happened to all of us. We start on a change program, get excited about the possibilities and the agenda we've laid out. We foresee the change we need to create and what it's going to take for us to get there. And it's awesome.

But driving this change - as we expect - requires a lot of work. Many special projects and tasks that have to get done. (All while we're juggling our regular day job.)

Selling Your Idea = Transfering Your Enthusiasm

There's a great quote that says that selling (anything) is essentially a transfer of enthusiasm. 

There's a lot of truth in that and it matters whether you're in sales or not. You could be selling an idea, a project or an initiative to your boss. You could be promoting a new marketing plan for your non-profit or trying to raise money for a cause.