All in Sales

The Point Is Productive Struggle

We crave clear cut answers. We love How-To’s. We keep looking for the ultimate 10 Step Process.

Why? Because we’re always on the hunt for clarity, predictability and, more to the point, security. It’s a natural human desire.

The problem, though, is that when we’re creating (a team, a piece of output, a business), that’s not often possible or realistic.

The Path To Success Isn't a Straight Line

We tend to romanticize the path to success. We maintain this perception that getting there was a straight-forward path. Particularly when we see others achieve it. This view that these folks took step 1, then step 2, and so on and so forth, until they achieved what they set out to do. That it was a clean path. That things just happened for them.

The truth is…

"Ask If You're Crazy Enough..."

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

It's About Your Expectations And Action

It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.

So we plan. We think through our goals, all the needs and requirements, where we need to get  to. We identify the piece parts needed to make for our definition of success, because…

Are You An Open Book?

I'm a reasonably open book. I like to think that I'm pretty transparent about what I think, how I feel and what I believe.

If I like something, I'm not hesitant about sharing my love for that thing. If I don't like something, for example, how an individual is behaving, I'll say that as well. (I'll try and find the right time and approach, of course, but I generally prefer not to leave things unsaid. Particularly if they are someone I need to have some sort of relationship with.)

Bite Off Only What You Can Chew

It's happened to all of us. We start on a change program, get excited about the possibilities and the agenda we've laid out. We foresee the change we need to create and what it's going to take for us to get there. And it's awesome.

But driving this change - as we expect - requires a lot of work. Many special projects and tasks that have to get done. (All while we're juggling our regular day job.)

Selling Your Idea = Transfering Your Enthusiasm

There's a great quote that says that selling (anything) is essentially a transfer of enthusiasm. 

There's a lot of truth in that and it matters whether you're in sales or not. You could be selling an idea, a project or an initiative to your boss. You could be promoting a new marketing plan for your non-profit or trying to raise money for a cause. 

How "VIP" Am I?

So, I got this email the other day from a company that offers bespoke clothing for men. By all accounts, it's a brand that offers quality, tailor-made products at reasonable economics. They sent me this promo because - as you'll see in the headline - I'm a VIP.