All in Aspirations

The Myth of The All Rounder

In school, we’re taught a range of different subjects - from history to math to science to art to music to physical education. We’re tested, judged and evaluated on our proficiency in each of these disciplines, and by the end of it, given a numerical average of our performance across all of these areas, otherwise known as our Grade Point Average (GPA).

The Path To Success Isn't a Straight Line

We tend to romanticize the path to success. We maintain this perception that getting there was a straight-forward path. Particularly when we see others achieve it. This view that these folks took step 1, then step 2, and so on and so forth, until they achieved what they set out to do. That it was a clean path. That things just happened for them.

The truth is…

"Ask If You're Crazy Enough..."

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

It's About Your Expectations And Action

It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.

So we plan. We think through our goals, all the needs and requirements, where we need to get  to. We identify the piece parts needed to make for our definition of success, because…

Don’t Join The Herd

A few years ago, Professor Jens Krause at the University of Leeds conducted numerous experiments where he and his team asked groups of people to walk randomly around a large hall. Unbeknownst to the majority, a few individuals were given specific instructions as to where they should walk. No one in the group (informed or otherwise) was allowed to communicate (verbal or non-verbally) and everyone had to stay within arms length of each other. 

Omerisms Turns Two

And just like that, another year has passed. What started out as a personal test of my ability to consistently pen down my thoughts and perspectives has now completed its second year. 

As I said when I started, my goal has been to simply write - and to do so consistently. I wasn't going to worry about the specific focus, or subject matter, I would just do.

Trust Your Gut

There are times when persistence, dedication, devotion are absolutely essential. Nothing great has ever been achieved by flitting from one activity to another, without considered thought for quality, without regard for tangible results. Success - however you define it - depends on this.

But to persist in situations that don't align with your inherent values, that don't feel right in that regard, is a recipe for failure.

The Thing About Finding Your Own Way

In the novel, Siddhartha, by Herman Hesse, Siddartha, a man beset by an inner restlessness and search for enlightenment, meets Gotama Buddha. He has heard Gotama's teachings, and despite being impressed by their clarity and perfection of thought, he informs him that he, Siddartha, cannot become one of his followers, but needs to choose his own path to enlightenment.

Why Are You Listening To Critics?

The Arctic Monkeys, an English rock band, recently released their sixth studio album, Tranquility Base Hotel and Casino. The album itself is a marked departure from their prior music, which was more straight-ahead rock. This one is more relaxed, more laid back, with each song an almost cinematic and (at times) introspective episode unto itself. It's the kind of album that reveals itself, little by little, upon successive plays.