All in Creativity

"Ask If You're Crazy Enough..."

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

It's About Your Expectations And Action

It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.

So we plan. We think through our goals, all the needs and requirements, where we need to get  to. We identify the piece parts needed to make for our definition of success, because…

Why Are You Listening To Critics?

The Arctic Monkeys, an English rock band, recently released their sixth studio album, Tranquility Base Hotel and Casino. The album itself is a marked departure from their prior music, which was more straight-ahead rock. This one is more relaxed, more laid back, with each song an almost cinematic and (at times) introspective episode unto itself. It's the kind of album that reveals itself, little by little, upon successive plays.

"Don't Think You Are. Know You Are."

In the movie, "The Matrix", Neo's (Keanu Reeves' character) education - his understanding, acceptance of, as well as his ability to fulfill his true potential - is centered around belief. Belief that the world as he has known it has been defined by someone else's rules. Belief that these rules are there for a specific purpose, and that this purpose is not only serving someone else's goals, they are limiting his true potential.