In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.
Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.