All in Creativity

Everyone Has A Platform (Part 1)

The best thing about technology today is that everyone has a platform.

It doesn’t matter whether our preferred medium is in written, audio or visual form, we have access to all the technology we need to create, publish, broadcast and market our message to anyone, whether they’re in our hometown or all the way across the other side of the globe.

Lessons From Springsteen On Broadway

By the time Bruce Springsteen released his first album, Greetings From Asbury Park, NJ, in 1973, he’d already had almost a decade of playing experience under his belt. He’d started playing back in 1964 with a band called The Rogues, then another, then another, ultimately morphing into the now famous E Street Band.

That first album met with critical acclaim but little commercial success. The one after (The Wild, the Innocent & the E Street Shuffle) fared pretty much the same, and he didn’t really achieve commercial success until Born To Run was released in 1975.

When Bono Went Walkabout...

“It was a great day, but I thought I had fucked it up.”

“We felt like we’d blown an opportunity to be great.”

“I really thought we were crap.”

On July 13th, 1985, U2 took to the stage at Wembley stadium for their designated slot at Live Aid, the global concert for African famine relief. This was pre-Joshua Tree, so while they were popular, they were nowhere near the household name that they are now.

Fight - Even When You Want Flight

Sunday morning, I woke up to watch the Arsenal-Spurs game, famously known as the North London Derby. It’s a game where form goes out the window and these two arch-rivals go all out for bragging rights as to who is the best team in North London.

It’s a game that hasn’t gone our way in recent years and as I anticipated the stress and emotional rollercoaster I would go through over the next couple of hours, I briefly debated staying in bed and waking up when it was all over. To just not have to deal with it all.

Just Focus On What's Next

Sometimes, the goals we set for ourselves are overwhelming. The bigger the goal or the more challenging the objective, the harder it can be to fathom how we will get there.

We get caught up in the sheer scale of our idea, or we start setting all sorts of impossible timelines and expectations that we think we need to achieve on our path there.

"It’s Like A Pizza..."

Many years ago, I worked with a senior consulting partner who liked to talk in puzzles. Instead of giving us specific marching orders, he’d talk around the issues and then ask us to put together a deck for his review.

For example, as we’d talk through a proposal we were working on, he’d talk about the client situation, the range of issues they were facing as well…

The Flight Safety Video With 10.5 Million YouTube Views

One of the staples of modern air travel is the flight safety video. It’s an aviation regulation that’s designed to ensure everyone is appropriately briefed on flight safety procedures in the event of an emergency.

If you’ve ever taken a flight, you’ve sat through one. And if, like me, you fly a lot, you’ve not only sat through them, you’ve likely tuned out during the briefing.

The Point Is Productive Struggle

We crave clear cut answers. We love How-To’s. We keep looking for the ultimate 10 Step Process.

Why? Because we’re always on the hunt for clarity, predictability and, more to the point, security. It’s a natural human desire.

The problem, though, is that when we’re creating (a team, a piece of output, a business), that’s not often possible or realistic.

The Myth of The All Rounder

In school, we’re taught a range of different subjects - from history to math to science to art to music to physical education. We’re tested, judged and evaluated on our proficiency in each of these disciplines, and by the end of it, given a numerical average of our performance across all of these areas, otherwise known as our Grade Point Average (GPA).

The Path To Success Isn't a Straight Line

We tend to romanticize the path to success. We maintain this perception that getting there was a straight-forward path. Particularly when we see others achieve it. This view that these folks took step 1, then step 2, and so on and so forth, until they achieved what they set out to do. That it was a clean path. That things just happened for them.

The truth is…

"Ask If You're Crazy Enough..."

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

It's About Your Expectations And Action

It's natural. We start a new project or new initiative and we get excited, as we should be. We see the potential for change, the potential impact and we want to make sure it's a success.

So we plan. We think through our goals, all the needs and requirements, where we need to get  to. We identify the piece parts needed to make for our definition of success, because…

Why Are You Listening To Critics?

The Arctic Monkeys, an English rock band, recently released their sixth studio album, Tranquility Base Hotel and Casino. The album itself is a marked departure from their prior music, which was more straight-ahead rock. This one is more relaxed, more laid back, with each song an almost cinematic and (at times) introspective episode unto itself. It's the kind of album that reveals itself, little by little, upon successive plays.

"Don't Think You Are. Know You Are."

In the movie, "The Matrix", Neo's (Keanu Reeves' character) education - his understanding, acceptance of, as well as his ability to fulfill his true potential - is centered around belief. Belief that the world as he has known it has been defined by someone else's rules. Belief that these rules are there for a specific purpose, and that this purpose is not only serving someone else's goals, they are limiting his true potential.